From TheChels.info - The Chelsea Football Club Wiki
The competition was created by sports TV producer Justin Andrews and Brentford sporting director Mark Warburton.
It launched in 2011-12 and Chelsea, who took part in trial runs for the competition, joined in season two, 2012-13. The Blues reached the Final before losing to Aston Villa. Unfortunately, the 2013-14 season was postponed due to a lack of funding.